“If you bought $ 1000 of a bitcoin ETF when Matt Damon’s “Fortune Favors the Brave!” Cryptocurrency ad premiered on October 28 last year, you would now have $ 554.” So Matt Damon is not responsible for the crash of Bitcoin, any more than any other celebrity is responsible. That does not mean they even like the product.
We see celebrities making millions of endorsements. To Matt Damon and Larry David, this was probably just a gig. So Matt Damon is not responsible for the crash of Bitcoin, any more than any other celebrity is responsible.” “To Matt Damon and Larry David, this was probably just a gig.
Damon is by no means absolved, even if he feigns ignorance, but he is not the origin. What many people may be missing is that Matt Damon is only a marketing vector for a corporation-, which is part of a larger industry full of manipulative and exploitative practices. Twitter reactsĪ number of people are comparing the price of Bitcoin at the time of the commercial airing to the low price it hit during the crash, doing the math to demonstrate to investors just how little Damon cared about people losing money on the crypto he was promoting. With the ongoing sell-off hammering crypto values, virtual currency companies including are making layoffs as they brace for a looming “crypto winter.” And wags can’t help but indulge in a new round of schadenfreude at Damon’s expense.Investors aren’t the only ones who are expressing outrage, many people who advocate against cryptocurrencies are also pointing at the commercial and criticizing Matt Damon’s use of his celebrity status to shill a speculative asset for his own personal gain. Bitcoin, which hit a high of $68,990.90 in November 2021, was trading below $21,000 early Wednesday. “These mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave,” Damon says in the spot, which ends with the actor peering onto the surface of Mars from a spacecraft.Ĭ, founded in 2016, also nabbed naming rights to L.A.’s Staples Center - which is now called Arena - under a 20-year agreement.Ĭryptocurrencies have seen a massive decline in the last seven months, and the plunge has accelerated among broader fears of an economic recession. In the ad, Damon takes viewers on a historical journey of brave men and women who have made a difference in the world, inspiring people to “be their bravest selves.” The ad, directed by Wally Pfister, began airing in October and also ran during NBC’s Super Bowl LVI telecast.
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